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Up & Running Physical Therapy

Up & Running Physical Therapy

Up & Running Physical Therapy, based in Fort Collins, Colorado, specializes in helping active adults and athletes recover from injuries and enhance performance without the use of medications, injections, or surgery. Their services include performance rehabilitation, run coaching, pelvic health therapy, and functional dry needling, all designed to empower clients to reach their full potential.

The Challenge

Up & Running Physical Therapy faced a significant lack of online visibility and minimal website engagement, resulting in low traffic and limited client inquiries.

The Action

  • Conducted a complete website audit to identify areas for SEO improvement.
  • Optimized on-page SEO elements, including meta tags, service pages, and internal linking.
  • Launched a content marketing strategy focused on addressing common injuries and performance goals for athletes.
  • Built high-quality backlinks from niche-relevant sources to boost domain authority.
  • Enhanced local SEO with location-specific keywords and Google Business Profile optimization.

Data Analysis Chart​

The Result

  • URL Clicks: Skyrocketed by an astounding 139,355.3%, driving massive traffic to the website.
  • Impressions: Increased exponentially by 128,161.0%, vastly improving search visibility.
  • Click-Through Rate (CTR): Rose to 8.7%, showcasing enhanced content relevance and user engagement.
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