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Backcountry Physical Therapy

Backcountry Physical Therapy

Backcountry Physical Therapy specializes in assisting outdoor athletes and enthusiasts in Colorado Springs to recover from injuries, prevent future issues, and enhance their performance in mountain sports. Their tailored programs and mission-driven approach empower clients to enjoy the activities they love most.

The Challenge

Backcountry PT faced challenges in driving traffic to their website, gaining visibility in search results, and converting impressions into actionable clicks.

The Action

  • Conducted in-depth keyword research to target terms relevant to mountain sports and physical therapy.
  • Implemented on-page SEO improvements, including optimized meta titles, descriptions, and headings.
  • Created engaging and informative content tailored to their target audience.
  • Built high-quality backlinks from authoritative sources to boost domain authority.
  • Enhanced local SEO with Google Business Profile optimization and location-specific content.

Data Analysis Chart​

The Result

  • URL Clicks: Increased by an impressive 2,059.1%.
  • Impressions: Saw a remarkable growth of 1,807.2%.
  • Click-Through Rate (CTR): Improved significantly to 13.2%, demonstrating higher engagement and relevance to the audience.
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