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Google Algorithm Updates: What You Need to Know (and What to Ignore)

Not every Google update is worth losing sleep over. Here’s how to spot the ones that matter—and what to do if your traffic suddenly drops.

What Are Google Algorithm Updates, Really?

Google updates its algorithm thousands of times a year. Most of them? Barely noticeable. But every now and then, there’s a major shake-up—and it can send your rankings soaring… or crashing.

At the core, these updates are Google’s way of improving search results. They want users to get the best answers from the best sources. If your site plays by those rules, you’ll do just fine.

There are two types of updates you need to know:

  • Core Updates: Big, sweeping changes to how Google evaluates content quality and relevance.
  • Minor Updates: Small refinements behind the scenes. You probably won’t notice them—but they add up over time.

How to Tell If You’ve Been Affected

Not every dip in traffic means a penalty—but here are some red flags worth checking:

  • A sudden drop in organic traffic from Google
  • Pages that used to rank are nowhere to be found
  • The drop aligns with Your impressions or clicks are down in Google Search Consolean announced update date
  • Pages that used to rank are nowhere to be found

If you’re seeing these signs, don’t panic. It’s fixable.

What To Do (Instead of Freaking Out)

Take a breath. Seriously. Even the best websites get hit once in a while. What matters is how you respond.

Here’s what works:

  • Focus on your content: Make sure it’s clear, useful, and written for real humans—not just keywords.
  • Think E-E-A-T: Show your Experience, Expertise, Authoritativeness, and Trustworthiness.
  • Run a quick tech audit: Things like broken links, slow load times, and outdated code can weigh you down.
  • Keep it fresh: Outdated content is a silent killer. Regular updates can do wonders.

After Every Major Update, Do This:

  • Review your top-performing pages. Are they thin, outdated, or missing key info? Improve them.
  • Publish new, relevant blog content (like this one).
  • Audit your backlinks. If you’ve got spammy links, remove or disavow them.
  • Track weekly—not daily—traffic. SEO is a long game.

What to Ignore Completely

There’s a lot of panic and bad advice floating around online. Avoid these:

  • “Delete half your blog overnight” advice from random forums
  • Rebuilding your whole site without a strategy
  • Making rushed changes based on fear
  • Any tactic that feels desperate or reactive

Google rewards helpful content and great user experience. Stay grounded and stick to that.

Want to Protect Your Site from Future Updates?

Be proactive—not reactive. Here’s how:

  • Use our SEO Tools & Templates to monitor keyword shifts and site health
  • Read our Case Studies for real-world strategies that work
  • Book a quarterly audit with us—we’ll catch issues before Google does

Bottom Line

Google algorithm updates aren’t the enemy. They’re a reminder to stay sharp, stay helpful, and put your users first.

If you’re doing that well, most updates won’t knock you down—and the right ones might even lift you up.

Contact

Need Help With Your Website’s SEO?

Contact us for professional services that will increase your rankings and improve your online visibility.