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5 Signs Your Website Needs a Technical SEO Audit

You might be losing traffic and not even realize it. Here’s how to spot the hidden issues affecting your rankings.

Introduction

You’ve added content, updated your keywords, maybe even built a few backlinks—but your website still isn’t ranking the way it should. Sound familiar?

That’s because your site’s back end might be doing more harm than good. Technical SEO is what makes sure search engines can actually find, understand, and trust your website. If something’s off under the hood, no amount of content will fix it.

Here are 5 warning signs that it’s time for a technical SEO check-up.

1. Your Website Feels… Slow

Let’s be honest: no one likes a slow site—not your visitors and definitely not Google. If your website takes more than 3 seconds to load, most users will hit the back button before they even see what you offer.

What to do: Compress your images, reduce heavy scripts, and use tools like Google PageSpeed Insights to see what’s dragging you down.

2. Google Isn’t Indexing Your Pages

You publish content but it doesn’t show up in search results? That’s a huge red flag. It means Google’s bots either can’t find your pages or can’t access them properly.

What to do: Check your robot.txt file, your sitemap, and your Search Console for crawl errors.

3. You’ve Got Broken Links or 404 Errors

Dead links send users—and search engines—into a black hole. Too many of these, and your site starts to look abandoned or unreliable.

What to do: Run a crawl using a tool like Screaming Frog or Ahrefs. Fix or redirect broken links ASAP.

4. Your Mobile Experience Is Frustrating

With mobile traffic dominating the web, a clunky mobile version can seriously hurt your rankings and your user experience.

What to do: Use Google’s Mobile-Friendly Test to see how your site performs on smaller screens. Simplify layouts, make buttons easy to tap, and avoid tiny text.

So, What Now?

A technical SEO audit isn’t just about fixing bugs—it’s about giving your website a real shot at ranking well. Think of it as a tune-up that helps search engines understand, trust, and recommend your site.

Let’s Fix What’s Holding You Back

If you’re seeing any of these signs, don’t stress—you’re not alone, and you don’t have to figure it out on your own.

At Hamza, we specialize in technical SEO audits that uncover the hidden problems behind low rankings. We don’t just run tools—we explain what’s going wrong and how to fix it.